Defined the strategy of the features with the stakeholders. Needed to map the context of the use; different types of filters used at a different stage to get the improved result.
Discussed the filter's concept and scope out the features aligning with the product managers, designers, and developers. Managed with the product managers for their feedback and A/B results; changes required for final implementation.
Planned and organized the information architecture of various types of filters features at different stages to match the mental model of the existing users.
Co-ordinated with the design team; Explore & ideate the interactions of various features of filters and targeted for the desired result.
The goal was to update our product listing page, giving user freedom and flexibility to drill-down search result with the help of quick filters to find the relevant result easily. Firstly optimizing for mobile and then for the desktop. Aimed was to improve the percentage of add to cart conversion rate.
The goal was to enchase the experience of apply multiple filters by discovering them, improve their IA for better customer facing search result experience and increasing accuracy with their relevant product.
Majority of the users are from tier 2 and 3 so handholding is very important. Showing the filters “filter by attributes” and “variants” across categories and sub-categories which was in trends.
On the upfront, there was no visibility of the number of filters applied at the UI level.
Our users had different preference depending on the categories that means one size didn’t fit all, showing the relevant filters were important for e.g. color as filter was very important for T-shirts but not as important for kitchen section.
The existing filter results were not giving the user enough flexibility as per their expectation. Most of the time user wanted to apply filters, but they didn’t get the relevant range of filters.
Most of the users were applying 1 – 5(max) filters and if they didn’t get the result, they exit from the app or look for the other pattern to search the result.
There was no clear indication on the filters which one got selected. The user also wasn’t allowed to apply multiple filtering from the same options.
The visibility of applied filters were not prominent. Also ther is no visibility of the total selection of the filters.