Sachin Rathi, UX, UI, Branding, digital presence, service design, user design,User Experience, Interaction Design, Personas, User-centered Design,Usability Testing,User Scenarios, Experience Design, Heuristic Analysis, User Interface Design, Heuristic Evaluation, Contextual Inquiry, Usability Engineering, Axure, Information Architecture,Wire Framing,Usability Design, Product Design,Card Sorting, Paper Prototyping,Information Design, National Institute of design, NID, Delhi

User Experience Design Consultant

About Me

I wish to improve people daily life by creating impactful designs which can contribute to meaningful innovations. I also like to improve my creative and design capabilities by involving new technologies, tech symposiums and intellectual individuals and corporations.

With extensive experience providing services like Design Thinking, Service & Experience Design, Interface and Interaction Design, Usability services to all domain such as eCommerce, eLearning, BFSI, Telecom, Healthcare, Travel, HR, Real-estate & many more.

Currently working as Consultant at Nagarro Software.  I had worked as UX Head at Before that I was running my own design firm called Experiential Service Design. Before Experiential, I was part of Big Data company - Guavus Network Solution, Gurgaon, India. Apart from Guavus, I also worked with various companies as a consultant including eBay, Microusability (Singapore), Servitium, Atelier etc.

It's almost 10+yrs of experience which includes, 8+ yrs of experience in the field of User Experience, Usability, and Service Design; 2+ yrs experience in Marketing and Merchandising in Retail and 6 months in CAD/CAM Industry as sales and technical Support. I also had undergone training in SAP-SD module from CDAC, Noida.

Along with the job's responsibility, I have worked on usability for global mobile manufacturing company as Moderator and created reports for them. and also designed an virtual simulations for banks just by replacing their earlier CBTs/WBTs.

In Academic I have done PG in Design for Digital Experience For NID Bangalore(2yrs) and Bachelor in Computer Application ( 3yrs). Along with PG in Apparel Management Program (1.5 yrs) and 1 yr diploma in International Business.

Download Portfolio : Sachin_UX_Service_Design_portfolio

Professional Journey

Work Experience

UX Head,

Working across all the stakeholders involved in online transaction processing  and synchronise them with the design and technology team for its effective and efficient implementation to clearly define a user-friendly and well-defined e-commerce ecosystem in order to achieve best overall user experience.

Freelance Consultant - Service Design / User Experience / Information Architecture at Experiential Service Design Studio

Worked with numerous entrepreneurs and startups to convert their ideas into usable products with well defining the timeframe for product milestones and deliverables.

Gathered requirements from the clients and their stakeholders in order to perform UX centric end to end design process starting with User Research, Persona Creation, Information Architecture, Wireframe Diagrams, Usability Testing etc. for various client like TravelTraingle, GrownOut, WizIQ, Rural Payment Comp., GlobalLinker, Homesfy, etc 

Sr UI/UX Designer at Guavus

Gathered product’s requirement from Product Manager, designed and understand the big data elements to translate various data elements in an visual information for the consumptions of end users.

User Experience Lead Consultant at Atelier Learning

Design and documented UX/UI interface for web simulations. Created User’s workflow of various web apps and facilitated usability testing.

User Experience / Interaction Design (Consultant) at eBay

Looking for User experience for eBay India - Motor Classified.

Worked for eBay Motors created persona, task flows, wireframes and visual design.

User Experience Consultant at Servitium

Understanding the client’s e-learning requirements; created scenarios, task flows and designed interactions and interface design of Virtual Bank Simulations, various CBT & WBTs.

Merchandising and Marketing at M/S Vaishali Design Studio, Noida

Home Textile and Accessories Design House

Building relationship between the Clients
Develop the Product Presentations and Market them to the client.
Give Technical consultancy and budgeting to the System.
To make a production plan, ensure for the quality product; delivered to the end users
and develop the reports for better productivity.


Sales and Technical Support at Texsoco Incoporate, Gurgaon

Pre-Sales and Post-Sales Inquiry
Demonstration and Technical support for the CAD/ CAM systems.



Skills and Expertise


1.             User Experience

2.             Interaction Design

3.             Personas

4.             User-centered Design

5.             Usability Testing

6.             User Scenarios

7.             Experience Design

8.             Heuristic Analysis

9.             User Interface Design

10.         Heuristic Evaluation


11.             Contextual Inquiry

12.             Usability Engineering

13.             Axure

14.             Information Architecture

15.             Wire Framing

16.             Usability Design

17.             Product Design

18.             Card Sorting

19.             Paper Prototyping

20.         Information Design

Contact Me

Phone: +91- 9810312490 (mobile)

email: (GTalk)