Sachin Rathi, UX, UI, Branding, digital presence, service design, user design,User Experience, Interaction Design, Personas, User-centered Design,Usability Testing,User Scenarios, Experience Design, Heuristic Analysis, User Interface Design, Heuristic Evaluation, Contextual Inquiry, Usability Engineering, Axure, Information Architecture,Wire Framing,Usability Design, Product Design,Card Sorting, Paper Prototyping,Information Design, National Institute of design, NID, Delhi

User Experience Design Consultant

About Me

Always trying to improve people's lives through meaningful UX design and innovation. I loves creative techniques and design methodologies and have recently stuck myself into the water of UX , Service Design and trying to create an information design for Big data.

Currently working as UX Consultant & Co-founder of Experiential Service Design. Earlier I had worked for Big Data company - Guavus Network Solution, Gurgaon, India. Apart from Guavus, I also worked with various companies as consultant including eBay, Microusability (Singapore), Servitium, Atelier etc.

It's almost 8+yrs of experience which includes, 6+ yrs of experience in the field of User Experience, Usability, and Service Design; 2+ yrs experience in Marketing and Merchandising in Retail and 6 months in CAD/CAM Industry as sales and technical Support. I also had undergone training in SAP-SD module from CDAC, Noida.

Along with the job's responsibility, I have worked on usability for global mobile manufacturing company as Moderator and created reports for them. and also designed an virtual simulations for banks just by replacing their earlier CBTs/WBTs.

In Academic I have done PG in Design for Digital Experience For NID Bangalore(2yrs) and Bachelor in Computer Application ( 3yrs). Along with PG in Apparel Management Program (1.5 yrs) and 1 yr diploma in International Business.

Download Portfolio : Sachin_UX_Service_Design_portfolio

Professional Journey

Work Experience

Freelance Consultant - Service Design / User Experience / Information Architecture at Experiential Service Design Studio

Consulting with the business requirement and created digital spaces for their specific requirements.

Understanding the customer needs design the information architecture and the user interface and try to match the interaction and interface with our persona's mental model. I had done usability testing for Top Mobile Manufacturing and Payment Method Company.

Sr UI/UX Designer at Guavus

Data visualization and creating its interfaces and interaction points. Understanding the Product Manager Requirement for POC and additional features to the product and incorporate the design opportunity in the products.

Generated new mockups and user flow for POC's


User Experience Lead Consultant at Atelier Learning

Understanding the client requirement and converting those requirement into user flow and match with the user expectation. 
Converting the flow into Mid-fidelity wireframe with the help of fireworks and with the graphic team converting those wireframe into final prototype.

User Experience / Interaction Design (Consultant) at eBay

Looking for User experience for eBay India - Motor Classified.
Understanding the PRD and Converting those features into prototype with the help of user mental model and persona.

User Experience Consultant at Servitium

Understand the client requirement , gather data and convert into the information. Have to give a unique experience in UX design and usability area. Have to manage the idea will convert into the actual products from graphics and prototyping point of views.

Merchandising and Marketing at M/S Vaishali Design Studio, Noida

Home Textile and Accessories Design House

Building relationship between the Clients
Develop the Product Presentations and Market them to the client.
Give Technical consultancy and budgeting to the System.
To make a production plan, ensure for the quality product; delivered to the end users
and develop the reports for better productivity.


Sales and Technical Support at Texsoco Incoporate, Gurgaon

Pre-Sales and Post-Sales Inquiry
Demonstration and Technical support for the CAD/ CAM systems.



Skills and Expertise


1.             User Experience

2.             Interaction Design

3.             Personas

4.             User-centered Design

5.             Usability Testing

6.             User Scenarios

7.             Experience Design

8.             Heuristic Analysis

9.             User Interface Design

10.         Heuristic Evaluation


11.             Contextual Inquiry

12.             Usability Engineering

13.             Axure

14.             Information Architecture

15.             Wire Framing

16.             Usability Design

17.             Product Design

18.             Card Sorting

19.             Paper Prototyping

20.         Information Design

Contact Me

Phone: +91- 9810312490 (mobile)

email: (GTalk)