Sachin Rathi, UX, UI, Branding, digital presence, service design, user design,User Experience, Interaction Design, Personas, User-centered Design,Usability Testing,User Scenarios, Experience Design, Heuristic Analysis, User Interface Design, Heuristic Evaluation, Contextual Inquiry, Usability Engineering, Axure, Information Architecture,Wire Framing,Usability Design, Product Design,Card Sorting, Paper Prototyping,Information Design, National Institute of design, NID, Delhi

User Experience Design Consultant

About Me

I am trying to improve people's lives through meaningful UX design and innovation. I love creative techniques and design methodologies and have recently stuck my naked foot in the water of UX and Information Design specially for Big data.

I have keen interest lie in User Interface & interaction , Usability, service design, UX, & research and comes with a diverse academic and industry experience. Besides design, I am also having working experience in the area of Marketing and Sales, Retail Strategy and ERP. 

Currently working as Sr. UI Designer with Guavus Network Solution, Gurgaon, India. I also worked for various companies as consultant like eBay, Microusability (Singapore), Servitium, Atelier etc.

 My overall working experience includes 4+ yrs of experience in User Experience, Usability, and Service Design, 2+ yrs years experience in Marketing and Merchandising in Retail and 1+ Year in CAD/CAM Industry as sales and technical Support. Along with this I also did training in SAP-SD module from CDAC, Noida. In Academic, I did PG in Design for Digital Experience For NID Bangalore and before that Bachelor in Computer Application (3yrs). I am also having Post Graduate degrees in apparel management program (1.5 yrs) and International Business (1 yr Distance learning).

Being a multi-discipline background I am capable of easily understanding of Design Process, functional background of the industry as well as technical skills, which help me to know what is the best way to serve to the industry?

Download Portfolio : Sachin_UX_Service_Design_portfolio

Professional Journey

Work Experience

Sr UI/UX Designer at Guavus

I am working here on data visualization and their user interfaces. Understanding the Product Manager Requirement for POC and additional features to the product and incorporate the design opportunity in the products.

Generated new mockups and user flow for POC's

Freelance Consultant - Service Design / User Experience / Information Architecture at Experiential Service Design Studio

I am specialized in User Experience, Service Design, Design Research , Usability and Interface and Interaction Design. Understanding the customer needs design the information architecture and the user interface. I also try to match the interaction and interface with our persona's mental model. I also have done usability testing for Top Mobile Manufacturing and Top Online Payment Method Company.

User Experience Lead Consultant at Atelier Learning

Understanding the client requirement and converting those requirement into user flow and match with the user expectation. 
Converting the flow into Mid-fidelity wireframe with the help of fireworks and with the graphic team converting those wireframe into final prototype.

User Experience / Interaction Design (Consultant) at eBay

Looking for User experience for eBay India - Motor Classified.
Understanding the PRD and Converting those features into prototype with the help of user mental model and persona.

User Experience Consultant at Servitium

Understand the client requirement , gather data and convert into the information. Have to give a unique experience in UX design and usability area. Have to manage the idea will convert into the actual products from graphics and prototyping point of views.

Merchandising and Marketing at M/S Vaishali Design Studio, Noida

Industry: Home Textile and Accessories Design House

Building relationship between the Clients
Develop the Product Presentations and Market them to the client.
Give Technical consultancy and budgeting to the System.
To make a production plan, ensure for the quality product; delivered to the end users
and develop the reports for better productivity.


Sales and Technical Support at Texsoco Incoporate, Gurgaon

 Pre-Sales and Post-Sales Inquiry
 Demonstration and Technical support for the CAD/ CAM systems.



Skills and Expertise


1.             User Experience

2.             Interaction Design

3.             Personas

4.             User-centered Design

5.             Usability Testing

6.             User Scenarios

7.             Experience Design

8.             Heuristic Analysis

9.             User Interface Design

10.         Heuristic Evaluation


11.             Contextual Inquiry

12.             Usability Engineering

13.             Axure

14.             Information Architecture

15.             Wire Framing

16.             Usability Design

17.             Product Design

18.             Card Sorting

19.             Paper Prototyping

20.         Information Design

Contact Me

Phone: +91- 9810312490 (mobile)

email: (GTalk)