IA/ UX /AB Testing


Quick, transparent, and trusted pre-approval

Avail financing easily with competitive EMIs and speed to get their desired car. 

Understanding the business requirements, creating a scalable method, and managing the design for LATAM countries. Also plan to make sure to engage users, ensuring greater transparency, personalization, and reduction of cognitive biases in order to facilitate favorable loan decisions and build trust.

Target Metrics : 

  • Currently, it is 12-15 days to final approval we want to improve by 6-9 days, 50-30%.
  • In CL Leads (2.7x) , Pre-approval requests(2.5x) , Loan Pre-approvals (2.1x) achieved.
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B2B/Concept Ideation/ IA/ UX /Internal Marketing


An automated and efficient way to manage loans

LMS will streamline processes by replacing multiple vendor software and manual Excel works performed by the Ops and Collection teams. LMS will integrate with all OLX Autos’ internal applications, allowing businesses to be data-driven.

To find the sweet spot between users’ needs and business goals, the design is usable, aesthetically appealing, and intuitive, to improve the end customer experience of post-loan approval satisfaction.

Target Metrics : 

  • Increase ops efficiency from 15 to 18 loans per month
  • Increase loans handled by collection executive from 225 to 400
  • Reduce manual efforts by 30% for offline processes

Note: This project is under NDA. Let’s discuss more in the discussion.

B2B/Concept Ideation/ IA/ UX /Internal Marketing


Digitizing, optimizing, and automating the loan process.

To make it more efficient and speedier than the legacy system, it is enabling the admin with streamlining and automating the loan origination, processing, and end-to-end loan approval management. Enhance user experience and address the current issues faced by internal users in Beclever. Make it easy and intuitive for the F&I user to easily capture data required for further processing.

Target Metrics : 

  • Reduce data entry turnaround time and efficiency.
  • Reduce loan pre-approval turnaround time (walk-in) and loan decision time by half (currently 2 days)
  • Bring F&I and Risk Analyst interaction into the LOS platform (currently offline, 36% sent back by risk, 11% re-works)

Note: This project is under NDA. Let’s discuss more in the discussion.

IA/ UX /Branding


Creating an experience for Star alliance customer

To meet the current user’s needs and improve the user experience with an understanding of business &  technology challenges and incorporating the new branding of Star Alliance.


  • The AWS platform has helped decrease the total cost of ownership, and brings agility to the release and deployment process while strengthening portal infrastructure and information security.
  • Google Analytics insights suggest consistent website traffic and desired viewer behaviors. This has helped Star Alliance meet member airline and customer expectations.
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Design Intitative/UX /Workshop

Virtual Assistance

To help the buyer navigate through the app seamlessly,
also assist the user in achieving their goals and solving their pain points.

Virtual assistance can help in nudging the user during the journey with offers/ better deals/ push finance etc. Take feedback & give recommendations based on his last search and also ease of use for less tech-savvy users.

Target Metrics

  • Increase in response and closure
  • Improved  the conversion rate
  • Decreased drop-rate assistance 
  • Assistance engagement increased
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UX Design Process


The web portal of travel agent’s dashboard for better digital communication with the system.

TravelTriangle came with the requirements that many of the features launched were never explored by the agents. Secondly, the learning curve of their agents didn’t match with the system.

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Data-Driven Design


Enchasing the filter’s search result experience for better conversion.

We were constantly working to improve the search experience through the interface, taxonomy and algorithm improvements. Our objective was to get the different context of the use for filters to get the better result.

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Virtual Design Sprint (Miro)


  • As a Certified Design Sprint facilitator, I have customized the Design Sprint as per the requirement. I worked to plan for
  • Quickly develop, test, and validate the best ideas
  • Speed up timelines and shrink costs dramatically
  • Empower cross-functional teams to be change-makers and owners of the product
  • Expand mindsets by removing barriers to innovation
  • Turn innovation into action with immediate solutions to important challenges
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Usability & UX Workshop


Recommendations for an app on how to reduce perceive risk and make it more user-friendly.

EKO network came up with a bold idea for a Fundu app.

What if a user who needed small amounts of cash in an emergency situation? For example, in case of a medical emergency at night, when most EKO agents were closed – could select a nearby user who had extra cash to pay for this, and receives it in exchange as a person-to-person (P2P) digital money transfer.

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Project Quick Snapshot

Just to show multi-displinary domain experience, please review the quick case study & snapshot for project overview.


Virtual training program for customer sales executive.

The challenge was to make the customer sales officer’s training intuitive in their learning & development banking process. WBT’s were used to get trained people, but it was very monotonous to play.

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Big data framework for all analytics solutions to extract data.

Guavus, being a big data company wanted to build a general framework, where they can extract information from the data.

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Redefining the user experience of home buying portal

Homesfy provides a property rental platform came with the requirement of re-designing their website and rental portal experience as per the current trends.

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